Sidomuncul

In October 2023, GenDigital agreed to collaborate with Sidomuncul, a well known traditional herbal medicine and pharmaceutical company. The goal of this collaboration? To promote digital awareness in 3 different programs in 3 different places, namely, Mbok Jajan, Karang Taruna Dharma Remaja, and Petani Muda Kridoyuwono.

Starting off strong with the first trip, on 21st November GenD took a trip all the way to Semarang, Mbok to introduce the local sellers (aged 30-50) on modern technology and other tips and tricks to help grow their business. The members of GenD, with facilities provided by the help of Sidomuncul, first introduced the local vendors on Digital Literacy, teaching the fundamental aspects of being online such as etiquette, digital privacy, and even website domains. Afterwards, GenD covered a range of topics specifically to help the retailers grow their businesses like how to ‘hack’ the algorithm in Google Analytics, covering Search Engine Optimization, gaining a better and more active presence online, and even things like video editing to further drive other’s interest in their business. 

On 4th November, 2023, GenD went to Karang Taruna Dharma Remaja, this time hitting a target audience of a group of people who aimed to improve the economy and sustain the preservation of Indonesia’s resources as a whole. In this program, GenD taught more distinct topics related to promotion of their own businesses online. The topics covered in this program are promotion through the art of videos in YouTube, managing several social media accounts, and building a website that can pique people’s interest at a glance. These topics include the importance of engaging with the audience, ensuring a wider range of customers for them all. 

Finally, the last program that GenD did for this collaboration was held at Petani Muda Kridoyuwono, with GenD teaching to an audience of farmers in Kridoyuwono.